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— Gallery · 01Materials

The brand, in images.

A selection of editorial stills and production imagery from the Lumme brand book and Launch Party concept.

Runway moment — luxury fashion show production
01 Runway moment — luxury fashion show production
Editorial still — reflective, story-telling
02 Editorial still — reflective, story-telling
Atmospheric lighting set — Launch Party mood
03 Atmospheric lighting set — Launch Party mood
Portrait study — light & texture
04 Portrait study — light & texture
Red carpet arrivals — Launch Party, Chicago
05 Red carpet arrivals — Launch Party, Chicago
Collective — diversity is part of our DNA
06 Collective — diversity is part of our DNA
Catwalk — from concept to execution
07 Catwalk — from concept to execution
Profile — editorial motif
08 Profile — editorial motif
Stage design — immersive guest experience
09 Stage design — immersive guest experience
Set still — depth & stillness
10 Set still — depth & stillness
Production in motion
11 Production in motion
Studio portrait — Lumme direction
12 Studio portrait — Lumme direction
Crowd frame — launch night energy
13 Crowd frame — launch night energy
Mockup — brand identity at scale
14 Mockup — brand identity at scale
Press wall — brand surface
15 Press wall — brand surface
Mockup — wardrobe & wear
16 Mockup — wardrobe & wear